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Creative Digital Marketing professional experienced in coordinating and implementing online promotion strategies & team management. Expertise in marketing campaign development with a proven history of stellar industry performance and leadership skills. Adept at seamlessly managing all aspects of marketing communications with both large teams and independently. |
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WORK EXPERIENCE
Freelance – Graphic Design, Marketing and Social Media • 2014 EST. Selected Clients · Sarah Braverman · Barbara Bellman Creative · National Realty · Polaris Brand Promotions · MusiColab · Henrik Eger, retired professor and press · Family Focus, LLC · Intuitive Motion Pilates, New York · Reflexion Theatre · The Hockenberry Team · Marie G. Quinn, Realtor · Intuitive Motion Pilates Aliya Hammond Consulting, Remote – Freelance Social Media Manager • 01/2019 - PRESENT · Create and schedule content on FB, Twitter, LinkedIn, Pinterest and IG for Willow Lane Cabinetry · Create and schedule content on FB, Twitter, LinkedIn, Pinterest and IG for TheRTAStore · Create and schedule content on Instagram and occasional FB, Twitter for Country Bride and Gent · Brainstorm and implement strategies for more engagement on account platforms for each account · Praised for quality and fast turnaround of graphic design for AHC blogs. Level 1 Fitness, Philadelphia, PA – Manager & Trainer • 03/2019 - PRESENT · Develop a social media strategy to implement post- quarantine · Provide email marketing creation and execution to segmented lists · Graphic design for print and digital marketing · Plan and execute transition to new company membership software RE/MAX Main Line, Paoli Office – Digital Marketing • 03/2018 - PRESENT · Direct efforts to enhance digital programs and marketing strategies · Provide digital marketing solutions, training and consulting to RE/MAX ML real estate agents · Successful in producing standout presentations and materials for the broker/owner and recruitment efforts · Integral in orientation of new RE/MAX ML agents, on-boarding over ten agents in two years · Oversee and improved visibility of Property Management division, maintenance, and procedure · Created a preferred vendor program for maintenance and repairs of managed property producing increase in annual revenue and additional exposure for brokerage · Plan, implement and manage organic social strategies, content creation, digital and print design at company level, in addition to training and collaborating with associates Arden Theatre Company – Marketing Manager • 04/2016 - 04/2018 · Managed and Tracked social media advertising dollars with budgets up to $15,000 and profits exceeding $30,000, while increasing patron engagement online and awareness · Received raise in recognition for outstanding work in digital and creative content · Participated in rebranding, direct mail campaigns, subscription and ticket sales initiatives · Spearheaded video production for digital marketing with a talented team of 6 interns to create in-house content related to the company’s programming. · Served on Apprentice Search Committee & Managed 6 apprentices annually Grey Dolphin, A Lifestyle Boutique, Philadelphia – Boutique & Client Manager • 10/2016 - 01/2019 · Managed Boutique studio space for classes and events · Participated in hiring of group fitness instructors and event hosts · Client relationship management · Initiated partnerships and relationship building with community · Plan and coordinated workout and partnership events and marketing videos Theatre Ariel – Business & Marketing Manager • 01/2015 - 02/2021 · Coordinate digital marketing collateral for season launches, including website design and refresh, season graphics, and creative content for social media · Introduced and execute email marketing best practices and segmentation · Supervise online ticketing platform and sales · Initiated and executed plan for online performances via Zoom, Facebook & YouTube Live · Created new digital playbill for Zoom performances to enhance the virtual experience Villanova Theatre – Marketing Assistant • 08/2014 - 05/2016 · Granted Fellowship position for excellence demonstrated in arts marketing · Designed new logo and improved quality of graphic content for marketing · Co-led web rebranding, season art selection, and subscription campaigns · Boosted use of video for digital marketing of theatre shows and graduate program Hedgerow Theatre Company – Marketing & Box Office Manager • 12/2010 - 09/2016 · Supervised all digital and print marketing collateral for season launches · Orchestrated and implemented rebranding of company and digital content · Developed Group Sales Division for theatre production sales · Initiated and implemented use of social media for brand awareness and audience engagement · Introduced the creation of promotional videos & video production for marketing |
Skills
· Digital Marketing · Social Media Marketing · Franchise & Industry Technology · Print Marketing Collateral · Real Estate Sales Associate Recruiting & Training · Real Estate Agent Branding & Marketing · Arts Marketing (Specifically Nonprofit) · Fundraising & Event Planning · Vendor Partnerships · Unique Content and Photography · Direct Mail Campaigns · Website Design · Media, press, public relations Certifications · Facebook Blueprint Certificate Candidate · HubSpot Social Media Certification · HubSpot Content Marketing Certification · HubSpot Inbound Marketing Certification · HubSpot Service Software Certification · Google Analytics Basic Certification Software · Fluent in Macbook and PC platforms · Adobe Cloud · Adobe Acrobat · Adobe Photoshop · Adobe InDesign · Adobe Illustrator · Adobe Premiere · Adobe Dreamweaver · Adobe Mobile Apps · Microsoft Office Suite · Wordpress · Weebly · Wix · Squarespace · Google Analytics · Constant Contact · MailChimp · BombBomb · DotLoop · DocuSign · Adwerx · Realtor.com & Zillow · Fivestreet · Basic HTML · Google Drive · Google Docs · Google Sheets · Google Forms · iMovie · DSLR Photography · Video Production · booj Platform · Various Real Estate CRMS · TREND/BRIGHT MLS proficiency Social Media · Tumblr · Platforms for scheduling including: Later, Planoly, Buffer, Asana, Slack, HooteSuite, Facebook Creator Studio Additional Skills · Excellent Time Management & Flexibility · Proven Leadership & Supervisory Experience · Communication & Public Speaking Skills · Critical Thinking & Problem Solving · Writing & Editing Skills · Curious & Life-Long Learner 
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EDUCATION
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LOYOLA UNIVERSITY MARYLAND
Baltimore, MD • Graduated 2010 Bachelor of Arts: Classical Civilization, Art History Graduated with 3.4 GPA Member of Eta Sigma Phi | Member of The Honor's Program | Dean's List |
VILLANOVA UNIVERSITY
Villanova, PA • Graduated 2016 Master of Arts: Theatre Nonprofit Management Certificate Marketing Fellow | Thesis Honored with "Distinction" | Bryan Morgan Award |
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Additional websites built include:
Polaris Brand Promotions and Polaris Influencers (Wordpress no longer active or changed site since my build), Hedgerow Theatre (Wordpress, changed site since my build), Arden Theatre Company (Wordpress, involved in rebranding and design), SarahBraverman.com (Weebly, no longer active),
Chavez Ravine Fitness (Wix, no longer active).
Polaris Brand Promotions and Polaris Influencers (Wordpress no longer active or changed site since my build), Hedgerow Theatre (Wordpress, changed site since my build), Arden Theatre Company (Wordpress, involved in rebranding and design), SarahBraverman.com (Weebly, no longer active),
Chavez Ravine Fitness (Wix, no longer active).
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This is a sample of the over 1,000+ marketing emails I have created and distributed for Hedgerow Theatre, Arden Theatre Company, National Realty, RE/MAX Main Line, Theatre Ariel, MusiColab, Villanova Theatre, and Level 1 Fitness. |
This is a sample of press releases written for various theatre companies to highlight special events and shows. |
Samples from the 200+ stagebills and special design projects I've made for Hedgerow Theatre, Villanova Theatre, Arden Theatre Company, MusiColab, Theatre Ariel, and Deep Blue Theatre. |
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This is the branding kit for a colleague and friend who needed help with her website and social media platforms. We determined her aesthetic to choose brand colors, type, logo, and overall design, then I designed and built her website on Weebly, resized designs for social media covers and profile images, edited her Facebook page information, and consulted on social media practices with a sample schedule for her instagram.
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Additional References Available Upon Request
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Rebecca Cureton, 2020
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