REBECCA JANE CURETON
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Rebecca Cureton Work Summary
 
Creative Digital Marketing professional experienced in coordinating and implementing online promotion strategies & team management. Expertise in marketing campaign development with a proven history of stellar industry performance and leadership skills. ​Adept at seamlessly managing all aspects of marketing communications with both large teams and independently. 



Rebecca Cureton Resume
WORK EXPERIENCE

Freelance – Graphic Design, Marketing and Social Media  • 2014 EST.
Selected Clients
·   Sarah Braverman            ·   Barbara Bellman Creative
·   National Realty                ·   Polaris Brand Promotions
·   MusiColab                        ·   Henrik Eger, retired professor and press
·   Family Focus, LLC           ·   Intuitive Motion Pilates, New York
·  Reflexion Theatre             ·   The Hockenberry Team
·  Marie G. Quinn, Realtor   ·   Intuitive Motion Pilates 


Aliya Hammond Consulting, Remote – Freelance Social Media Manager • 01/2019 - PRESENT
·   Create and schedule content on FB, Twitter, LinkedIn, Pinterest and IG for Willow Lane Cabinetry 
·   Create and schedule content on FB, Twitter, LinkedIn, Pinterest and IG for TheRTAStore
·   Create and schedule content on Instagram and occasional FB, Twitter for Country Bride and Gent
·   Brainstorm and implement strategies for more engagement on account platforms for each account
·   Praised for quality and fast turnaround of graphic design for AHC blogs.

Level 1 Fitness, Philadelphia, PA – Manager & Trainer • 03/2019 - PRESENT​
·   Develop a social media strategy to implement post- quarantine
·   Provide email marketing creation and execution to segmented lists
·   Graphic design for print and digital marketing
·   Plan and execute transition to new company membership software

RE/MAX Main Line, Paoli Office – Digital Marketing • 03/2018 - PRESENT
·   Direct efforts to enhance digital programs and marketing strategies
·   Provide digital marketing solutions, training and consulting to RE/MAX ML real estate agents
·   Successful in producing standout presentations and materials for the broker/owner and recruitment efforts
·   Integral in orientation of new RE/MAX ML agents, on-boarding over ten agents in two years
·   Oversee and improved visibility of Property Management division, maintenance, and procedure
·   Created a preferred vendor program for maintenance and repairs of managed property producing increase in annual revenue and additional exposure for brokerage
·   Plan, implement and manage organic social strategies, content creation, digital and print design at company level, in addition to training and collaborating with associates

Arden Theatre Company – Marketing Manager • 04/2016 - 04/2018
·   Managed and Tracked social media advertising dollars with budgets up to $15,000 and profits exceeding $30,000, while increasing patron engagement online and awareness
·   Received raise in recognition for outstanding work in digital and creative content
·   Participated in rebranding, direct mail campaigns, subscription and ticket sales initiatives
·   Spearheaded video production for digital marketing with a talented team of 6 interns to create in-house content related to the company’s programming.
·   Served on Apprentice Search Committee & Managed 6 apprentices annually

Grey Dolphin, A Lifestyle Boutique, Philadelphia – Boutique & Client Manager • 10/2016 - 01/2019
·   Managed Boutique studio space for classes and events
·   Participated in hiring of group fitness instructors and event hosts
·   Client relationship management
·   Initiated partnerships and relationship building with community
·   Plan and coordinated workout and partnership events and marketing videos


Theatre Ariel – Business & Marketing Manager • 01/2015 - 02/2021
·   Coordinate digital marketing collateral for season launches, including website design and refresh, season graphics, and creative content for social media
·   Introduced and execute email marketing best practices and segmentation
·  Supervise online ticketing platform and sales
·  Initiated and executed plan for online performances via Zoom, Facebook & YouTube Live
·  Created new digital playbill for Zoom performances to enhance the virtual experience

 
Villanova Theatre – Marketing Assistant • 08/2014 - 05/2016
·   Granted Fellowship position for excellence demonstrated in arts marketing
·   Designed new logo and improved quality of graphic content for marketing
·   Co-led web rebranding, season art selection, and subscription campaigns
·   Boosted use of video for digital marketing of theatre shows and graduate program
​
Hedgerow Theatre Company – Marketing & Box Office Manager • 12/2010 - 09/2016
·   Supervised all digital and print marketing collateral for season launches
·   Orchestrated and implemented rebranding of company and digital content
·   Developed Group Sales Division for theatre production sales
·   Initiated and implemented use of social media for brand awareness and audience engagement
·   Introduced the creation of promotional videos & video production for marketing

Skills
·   Digital Marketing
·   Social Media Marketing
·   Franchise & Industry Technology
·   Print Marketing Collateral
·   Real Estate Sales Associate Recruiting & Training
·   Real Estate Agent Branding & Marketing
·   Arts Marketing (Specifically Nonprofit)
·   Fundraising & Event Planning

·   Vendor Partnerships
·   Unique Content and Photography
·   Direct Mail Campaigns 
·   Website Design
·   Media, press, public relations

Certifications
·   Facebook Blueprint Certificate Candidate
·   HubSpot Social Media Certification
·   HubSpot Content Marketing 
Certification
·   HubSpot Inbound Marketing Certification
·   HubSpot Service Software Certification
·   Google Analytics Basic Certification

​Software

·  Fluent in Macbook and PC platforms
·  Adobe Cloud
·  Adobe Acrobat 
·  Adobe Photoshop
·  Adobe InDesign
·  Adobe Illustrator
·  Adobe Premiere
·  Adobe Dreamweaver
·  Adobe Mobile Apps

·  Microsoft Office Suite
·  Wordpress
·  ​Weebly
·  
​Wix
·  ​Squarespace
·  Google Analytics 
·  Constant Contact
·  MailChimp

·  BombBomb
·  DotLoop
·  DocuSign
·  Adwerx
·  Realtor.com & Zillow
·  Fivestreet

·  Basic HTML
·  Google Drive
·  Google Docs
·  ​Google Sheets
·  ​Google Forms
·  iMovie
·  
​DSLR Photography
·  Video Production
·  
​booj Platform
·  Various Real Estate CRMS
·  TREND/BRIGHT MLS proficiency

Social Media 
·  Facebook
·  ​Twitter
·  ​Instagram
·  ​Pinterest
·  Tumblr

·  Platforms for scheduling including:
Later, Planoly, Buffer, Asana, Slack, HooteSuite, Facebook Creator Studio

Additional Skills
·   Excellent Time Management & Flexibility
·   Proven Leadership &  Supervisory Experience
·   Communication & Public Speaking Skills
·   Critical Thinking &  Problem Solving
​·   Writing & Editing Skills
·   Curious & Life-Long Learner  
rebecca_cureton_resume_june_2020.pdf
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File Type: pdf
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EDUCATION

LOYOLA UNIVERSITY MARYLAND
​
Baltimore, MD • Graduated 2010

Bachelor of Arts: Classical Civilization, Art History
Graduated with 3.4 GPA
Member of Eta Sigma Phi   |  Member of The Honor's Program  |  Dean's List 
VILLANOVA UNIVERSITY
​
Villanova, PA • Graduated 2016

Master of Arts: Theatre
Nonprofit Management Certificate
 
 Marketing Fellow  |  Thesis Honored with "Distinction"  |  Bryan Morgan Award
Rebecca Cureton Work Resume
  • Websites
  • Social Media
  • Email, Press, Playbills
  • Videos
  • Sample Brand Kit
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JFRmedia.org
​Wordpress Hosted
Check it out
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Mainlinerealty.com
​Booj Hosted
Check it out
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Influmixer.com 
Wordpress.com Hosted
Check it out
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Rachelkeefe.org
​Weebly Hosted
Check it out
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RebeccaCureton Fitness.com
Weebly Hosted
Check it out
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Strength & Dignity: A Faith & Fitness Podcast
Weebly Hosted
Coming Soon!
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Theatreariel.org
​Squarespace Hosted
Check it out
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MusiColab.org
​​GoDaddy Hosted
Check it out
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A YouTube Channel Website
​Weebly Hosted
Check it out
Additional websites built include: 
Polaris Brand Promotions and Polaris Influencers (Wordpress no longer active or changed site since my build),  Hedgerow Theatre (Wordpress, changed site since my build), Arden Theatre Company (Wordpress, involved in rebranding and design), SarahBraverman.com (Weebly, no longer active), 
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Chavez Ravine Fitness (Wix, no longer active). 
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Current Account
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Current Account
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Current Account
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Former account
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Press photo I took that made it above the fold in Philly Mag and the Philly Inq
Rebecca Cureton Social Media Manager
Sample Social Media and Email Monthly Plan for the Arden
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TheRTAStore IG layout
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Hedgerow Marketing Proposal
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Country Bridge and Gent IG layout
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Arden Show Campaign Sample
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Willow Lane Cabinetry IG layout
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Arden SM Brainstorming Sample

​​This is a sample of the over 1,000+ marketing emails I have created and distributed for Hedgerow Theatre, Arden Theatre Company, National Realty, RE/MAX Main Line, Theatre Ariel, MusiColab, Villanova Theatre, and Level 1 Fitness. ​

This is a sample of press releases written for various theatre companies to highlight special events and shows.
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Samples from the 200+ stagebills and special design projects I've made for Hedgerow Theatre, Villanova Theatre, Arden Theatre Company, MusiColab, Theatre Ariel, and Deep Blue Theatre.
Check them out
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This is the branding kit for a colleague and friend who needed help with her website and social media platforms. We determined her aesthetic to choose brand colors, type, logo, and overall design, then I designed and built her website on Weebly, resized designs for social media covers and profile images, edited her Facebook page information, and consulted on social media practices with a sample schedule for her instagram. 
R Cureton Design Portfolio
Over the last decade I've worked with several nonprofits, small companies, entrepreneurs, and artists from Texas to New York to deliver quality graphics to match their unique voice, project, and aesthetic. 
VIEW THE GALLERY
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Additional References Available Upon Request
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Rebecca Cureton, 2020
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